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Tylenol Television Advertisement

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Sources list for TYLENOL TELEVISION ADVERTISEMENT:

Rouner, D., Slater, M.D., & Domenech-Rodriguez, M. (2003). Adolescent evaluation of gender role and sexual imagery in television advertisements. Journal of Broadcasting & Electronic Media, 47(3), 435. Retrieved March 4^th, 2005, from ProQuest database. [J
Controversial Television Advertising

Rouner, D., Slater, M.D., & Domenech-Rodriguez, M. (2003) Adolescent evaluation of gender role and sexual imagery in television advertisements. Journal of Broadcasting & Electronic Media, (47)3: 435-455
Humanistic and Interactionist Theories of Psychology

Gerbner, G., Gross, L., Signorielli, N., & Morgan, M. (1980). Aging with television: Images on television drama and conceptions of social reality. Journal of Communication, 30(1), 37-47.
Colored Woman and the Media

Abernethy, A. M., & Wicks, J. L. (1998). Television station acceptance of aids prevention psas and condom advertisements. Journal of Advertising Research, 38(5), 53.
Combatting the AIDS Epidemic

Press, AL (1991). Women Watching Television: Gender, Class, and Generation in the American Television Experience, Philadelphia: University of Pennsylvania Press.
American Television Programming

 

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