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Customer Demand

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... B. To meet more customers' demands, we must decide the maximum price that new customers will pay for services. * You get direct contact with your customers and potential customers. * You help build the local economy, by creating new jobs and new demand. Harrah's developed a different strategy to drive demand by knowing its customers to create customer loyalty. Further, while in effectiveness criterion, they emphasize customized offers to meet the demands of their customers. Both of these probability of increases and or decreases in customer demand. B. The marketing departments will review and analyze the increase and decrease of the customer demands. ...



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Sources list for CUSTOMER DEMAND:

Knod, E.M., & Schonberger, R.J. (2001). Operations Management: Meeting Customer Demands. Mcgraw-Hill/Irwin.
Operations of K2 Skis

Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China

 

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