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Creating A Sub Brand Levi's Dockers

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... known global brand names, including Levi's, Dockers and Levi Strauss (Levi-Strauss, 2001). The company is most well wear is finally hitting the big leagues, stealing customers from traditional young men's brands like Levi's, Ralph the jeans brand Levi's, made the first pairs of jeans during the year 1853. The cloth that was used to make the first under single brand name: Levis (Strauss)! First business place had 90 Sacramento Street as its official address and "Levi Strauss" as the name (Levis to Levis pairs of jeans were born, and the popular jeans brand of Levi's was introduced to the world of American fashion. ...



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Sources list for CREATING A SUB BRAND LEVI'S DOCKERS:

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

Kerfoot, K. (2004). On leadership: creating your own leadership brand. Urol Nurs, 24(5), 438-440.
Leadership

Intagliata, Jim, Norm Smallwood and Dave Ulrich. (2000). "Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results." Human Resource Planning, 23(3):12.
Successful Leadership

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

 

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