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Marketing A Consumer Good

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... profit and grow incredibly but also aid the world's problems. Fast-moving Consumer Goods/Consumer Durables consumables, (3) fast-moving consumer goods, (4) consumer durables and (5) luxury goods. One can forecast the future of consumables, (3) fast-moving consumer goods, (4) consumer durables and (5) luxury goods. These items are defined as cyclicals, consumer durables, and counter-cyclicals. Consumer cyclicals are consumer goods that sell well during good secondary instead of primary market. Product: Retain the product brand name , but position it as a consumer good in mass markets and a professional and ...



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Sources list for MARKETING A CONSUMER GOOD:

Nijjsen, E. J. (1999). "Success Factors of Line Extensions of Fast-Moving Consumer Goods.", European Journal of Marketing, Vol. 33, No. 5/6, pp. 450-469.
Marketing and Branding

Raju, P. S. (1995) Consumer Behaviour in Global Markets. Journal of Consumer Marketing. Vol 12, No 5, p37 - p 56.
International Strategic Marketing

Steenkamp, J-B E M (1996). Dynamics in consumer behaviour with respect to agricultural and food products, in Wierenga, B, Grunert, K G, Steenkamp, J-B E M, Wedel, M and van Tilburg, A (eds), Agricultural marketing and consumer behaviour in a changing worl
Influences on Food Choices of the Elderly in the UK

Perner, Lara. (2000) "Food Marketing." Consumer Psychologist. Retrieved 29 Mar 2005 at [1]http://www.consumerpsycho logist.com/food_marketing.htm Perner, Lara. (2000) "Food Marketing." Consumer Psychologist. Retrieved 29 Mar 2005 at [1]http://www.consumerpsycho logist.com/food_marketing.htm
Starbucks Coffee, Japan

M. Berg, `In Pursuit of Luxury: Global History and British Consumer Goods in the Eighteenth Century', Past and Present, 182 (2004)
Consumer Goods and Foreign Society

 

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