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Jet Blue Advertising Strategy

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... Southwest and Jet Blue, the only two profitable carriers in 2002 (United 2002 Annual Report. P.1). Southwest and Jet Blue, the only two profitable carriers in 2002 (United 2002 Annual Report. P.1). organizations willing to utilize the services of the organization. There are communications planned with Jet-blue including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The fleet and replace them with new more fuel efficient planes. Examples of smaller US carriers like Southwest and Jet Blue ...



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Sources list for JET BLUE ADVERTISING STRATEGY:

Jet Blue, Inc. http://www.jetblue.com. Accessed October 15, 2004.
Airline Industry

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Yahoo Finance. Press Release, Source: Blue Cross Blue Shield of Missouri. Blue Cross Blue Shield of Missouri Contracts with JPMorgan for Health Savings Accounts Compatible with High Deductible Health Plans, Tuesday July 20, 12:21 pm ET. 26 July 2004. http
Blue Cross Blue Shield

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

 

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