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Cost Benefit Relationship Advertising

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Sources list for COST BENEFIT RELATIONSHIP ADVERTISING:

Tse, D.K. (2005). "Improving Media Decisions in China: A Target ability and Cost Benefit Analysis." Journal of Advertising, March 22 edition.
E-Commerce in China

Tse, D.K. 2005, "Improving Media Decisions in China: A Targetability and Cost Benefit Analysis", Journal of Advertising, March 22 edition.
E-Banking in China

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Kerman, S. 1981. "Cost-Benefit Analysis: An Ethical Critique" (with replies), Journal on Government and Society Regulation, Jan-Feb: 33-40. Reprinted with permission of the American Enterprise Institute for Public Policy Research, Washington, D.C.
Cost Benefit Analysis

Leonard, H.B. & Deckhouse, R.J. 1983. "Cost-Benefit Analysis Defended", QQ: Report from the Center for Philosophy and Public Policy, 3(3): 6-9. Reprinted in VanDeVeer, D. & Pierce, C. (eds) 1994., The Environmental Ethics and Policy Book: Philosophy, Ecol
Cost Benefit Analysis

 

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