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Sources list for MARKETING IN CORPORATE ENVIRONMENT:

Mantrell, S. (1996, 6 May) Keeping up with a changing world; in today's corporate environment, new management emphases and alternative strategies are overtaking tried and true practices. Publishers Weekly.
Business Transformation Strategy

Hoffman, W., Fredrick, R., & Petry E. The corporation ethics and the environment. New York: Quorum Books.
Corporate Social Responsibility

Geiger, S. W., & Hoffman, J. J. (1998). The Impact of the Regulatory Environment and Corporate Level Diversification on Firm Performance. Journal of Managerial Issues, 10(4), 439.
Environmental Factors vs. Economic Development

"The Environment of Marketing Channels" Retrieved from www.swlearning.com/pdfs/chapter/0324186932_3.PDF Accessed on 18 July, 2005
Jiffy Lube

Ledgerwood, Grant, and Arlene Idol Broadhurst. Environment Ethics and the Corporation. Houndmills: Macmillan, 2000.
Green vs. Green

 

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